Zenovia Digital Exchange Selects Mellanox FDR InfiniBand to Improve Digital Ad Transaction Quality and Speed
Mellanox FDR 56Gb/s InfiniBand boosts speed and lowers application
latency to improve the efficiency and intelligence of digital ad buying
SUNNYVALE, Calif. & YOKNEAM, Israel--(BUSINESS WIRE)--
Mellanox® Technologies, Ltd. (NASDAQ:MLNX), a leading supplier of
high-performance, end-to-end interconnect solutions for data center
servers and storage systems, today announced that Zenovia Exchange, a
real-time display media buying platform, selected Mellanox's end-to-end
FDR 56Gb/s InfiniBand solutions to further improve transaction speed and
bid decisioning for ad buyers. Mellanox 56Gb/s FDR InfiniBand delivers
high speed and efficiency as well as ultra-low application latencies,
allowing Zenovia Exchange to provide faster and more intelligent ad
transactions for its customers.
"The display adtech market has been going through a rapid
transformation, moving to programmatic buying and using machines to
execute real-time auctions for ads. These auctions open and close in
less than 100 milliseconds," said Dwight Ringdahl, CTO and founder of
Zenovia Exchange. "Mellanox is enabling us to provide additional ad
intelligence and facilitate faster trades for our partners."
Zenovia Exchange delivers ad impressions to advertisers in real-time by
matching these buyers to targeted Internet users within milliseconds. In
order to improve the real-time ad auction process, Zenovia Exchange uses
Mellanox's FDR InfiniBand interconnect technology to execute
transactions in less than the industry standard of 100 milliseconds.
Higher levels of internal processing speeds between computers allow
Zenovia Exchange to more effectively open and close transactions, and
provide more intelligence to the bidders on each impression.
"Through its innovative ad exchange platform, Zenovia is making the
commerce among online ad buyers and online publishers more effective,"
said Kevin Deierling, vice president of marketing at Mellanox. "Using
Mellanox's FDR 56Gb/s InfiniBand solution — the most efficient
interconnect for latency-sensitive applications — Zenovia Exchange can
deliver unmatched performance for its customers."
The performance capabilities of FDR 56Gb/s InfiniBand are critical to
latency-sensitive applications that require high bandwidth at ultra-low
latencies. Available today, Mellanox's end-to-end FDR 56Gb/s InfiniBand
solution includes ConnectX®-3 and Connect-IB™ adapter cards, SwitchX®-2
based switches (from 12-port to 648-port), fiber and copper cables, and
accelerator and management software.
Mellanox Technologies is a leading supplier of end-to-end InfiniBand and
Ethernet interconnect solutions and services for servers and storage.
Mellanox interconnect solutions increase data center efficiency by
providing the highest throughput and lowest latency, delivering data
faster to applications and unlocking system performance capability.
Mellanox offers a choice of fast interconnect products: adapters,
switches, software, cables and silicon that accelerate application
runtime and maximize business results for a wide range of markets
including high performance computing, enterprise data centers, Web 2.0,
cloud, storage and financial services. More information is available at www.mellanox.com.
Mellanox, ConnectX, and SwitchX are registered trademarks of Mellanox
Technologies, Ltd. Connect-IB, is a trademark of Mellanox Technologies,
Ltd. All other trademarks are property of their respective owners.
Gelbart Kahana Investor Relations
Source: Mellanox Technologies, Ltd.
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